What is Google AdWords?
Google offers various advertising platforms to reach millions of potential customers through search, display, mobile and video marketing. These ads are highly targeted, effective and measurable. Amanzi Digital are experts when it comes to research, set-up and management of Google AdWords campaigns.
Search adverts are the text ads that you see at the top of Google when you type in a key word or phrase. Reach potential customers who are searching for your products or services.
Display ads are served to websites that are relevant to your target market. Reach potential customers through the Google Display Network when they are most likely to notice your ads.
Mobile adverts are the text ads that appear on your mobile when searching on Google. Connect with people on the go by advertising to their phones.
Benefits of Google AdWords:
- Targeted – by researching exactly what your customer is looking for, you can reach your target audience.
- Measurable – advanced reporting with insight and recommendations.
- Active 24/7 – no matter where your customer is or what time of day, you will reach them with the right key words in your ads.
- Cost effective – you only pay for clicks and you can set a maximum cost per day.
- On/Off at the click of a button – you may stop or pause the campaign at any time.
You set the budget, we optimise the campaign and you only pay when someone clicks through to your website from the ad.