Best Practices For A Perfect Landing Page

When it comes to building websites, we believe that every webpage should be built with a clear defined goal. In most cases, for your average type of service or sales based business, the main objective is to generate sales and leads. With this in mind, every webpage on your site should be created to serve a purpose. For example, the aim of this blog post is to provide useful industry insights to both our clients as well as to web browsers in order to raise awareness of our web development services.

The infographic below supplied by KISSmetrics demonstrates this in an excellent manor. The exact layout can be altered to your website’s look and feel. However, it is important that there is a defined message as well as a strong call to action that are easily viewable on the page.

Please note that the call to action is vital. Through extensive research and testing on a number of our clients AdWords campaigns , there is a definite lower inquiry rate on the sites that have no call to action. Through implementation of a simple button, enquiry rates have shot-up by 5% or more!

Does your website meet your business objectives? Let us know your thoughts by commenting below or get in touch to see how we could help you create some perfect landing pages.